Which best describes your role or usage scenario? (Select all that apply) *

Smart home DIY user (Enjoy hands-on setup or automation)
Electrician / Installer (Professionally install/configure devices)
Business or project user (Office, rental, or commercial use)
Smart home platform user (Use eWeLink, Alexa, Google Home, Apple Home, etc.)
Beginner to smart home (Limited or first-time experience)
Advanced user (Use Home Assistant, MQTT, Zigbee2MQTT or custom setups)
Other

Which country are you currently in? *

1. Overall Website Experience

1.1 Overall, how would you rate your experience on our website? *

Very poor

Poor

Average

Good

Excellent

1.2 How visually appealing and clear is the website design? *

Very poor

Poor

Average

Good

Excellent

1.3 How easy was it to navigate the website? *

Very poor

Poor

Average

Good

Excellent

1.4 How trustworthy and professional does our website feel? *

Very poor

Poor

Average

Good

Excellent

1.5 How would you rate the website loading speed (page load & responsiveness)? *

Very poor

Poor

Average

Good

Excellent

1.6 How well did the website work on your device (desktop / mobile / tablet)? *

Very poor

Poor

Average

Good

Excellent

2. Browsing, Search & Filtering

2.1 Which methods did you mainly use to find the product or information? (Select all that apply) *

Top menu categories
Homepage product sections
Search bar
Recommendation banners
Filter options (price, product type, protocol, etc.)
Other

2.2 How easy was it to find products or information on our website? *

Very poor

Poor

Average

Good

Excellent

2.3 What prevented you from finding the product or information? (Select all that apply) *

Navigation / menu made it hard to find the right category and product
Search results were unclear or irrelevant
Filters did not help
Product information was missing or unclear
Products look similar, hard to choose
Other

2.4 If navigation did not meet your needs, please provide any suggestions

2.5 If filters did not meet your needs, what was missing?

3. Product Information

3.1 Do product info, images, videos, user manuals, help docs help you understand how the product works? *

Very poor

Poor

Average

Good

Excellent

3.2 Which information was missing or unclear? (Select all that apply) *

3.3 What type of content would you like to see more of? (Select all that apply) *

Smart home use cases (room-based scenarios)
Platform integration guides (Home Assistant, Alexa, etc.)
Beginner tutorials
Advanced automation examples
Video tutorials
Other

4. Cart & Checkout Experience

4.1 How smooth was the overall checkout process? *

Very poor

Poor

Average

Good

Excellent

4.2 What factors might have stopped you from completing a purchase? (Select all that apply) *

Product price
Shipping cost
Delivery time
Payment methods
Need more product information
Trust or security concerns
Pre-sales questions not answered promptly
Just browsing
Other

5. Shipping, Delivery & After-Sales

5.1 How clear was our shipping, return, warranty, or after-sales support information? *

Very poor

Poor

Average

Good

Excellent

5.2 Which information was missing or unclear? (Select all that apply) *

Shipping cost
Estimated dispatch / processing time and delivery time
Shipping methods or carriers
Customs duties, taxes, or additional fees
Order tracking availability or updates
Return & refund policy and process
Warranty coverage and duration
Difficult to reach customer service
Other

5.3 Any suggestions or concerns regarding shipping, delivery, or after-sales service?

6. Membership & Engagement

6.1 Would you be interested in joining a SONOFF membership program in the future? *

Yes, definitely
Maybe, depending on the benefits
Not sure
No

6.2 What would make a membership valuable to you? (Select all that apply) *

Early access to new products
Exclusive bundles or offers
Better support or extended warranty
Rewards or points for purchases
Access to SONOFF brand culture products
I'm not interested in membership

6.3 How often would you like to receive emails from SONOFF? *

Once a week
2–3 times per month
Once a month
Only for important updates
I don't want to receive emails

6.4 What type of emails do you prefer? (Select all that apply) *

Tutorials & practical guides
Product comparisons & buying guides
Recommended bundles & product combinations
Product updates & feature improvements
Use cases & real-life setup examples
Promotions & special offers
Company stories & product philosophy
Other

6.5 What types of gifts would you prefer if we organize occasional user engagement activities? (Select all that apply) *

Product giveaway
Coupon Code / Cash voucher
eWeLink Premium Membership
Branded merchandise (T-shirts, hoodies, or other items)
Other

6.6 Would you be willing to actively share your SONOFF smart home experience with us? *

Yes
No

7. Overall Feedback

7.1 What was the most confusing or frustrating part of your experience?

7.2 If you could improve one thing on our website, what would it be?

SONOFF Official Website – User Experience Survey

1. Overall Website Experience

2. Browsing, Search & Filtering

3. Product Information

4. Cart & Checkout Experience

5. Shipping, Delivery & After-Sales

6. Membership & Engagement

7. Overall Feedback

SONOFF Markenumfrage

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