Privacy Policy

Thank you for choosing to be part of our community at SONOFF Technologies Co., Ltd. ("Company", "we", "us", or "our"). We are committed to protecting your personal information and respecting your privacy rights. If you have any questions or concerns about this Privacy Policy or our data practices, please contact us via support@sonoff.tech

We value the trust you place in us when sharing your personal information and are committed to handling it responsibly and transparently. Please read this Privacy Policy carefully to understand what information we collect, how we use it, and what rights you may have. If you do not agree with any part of this Privacy Policy, please discontinue use of our Services.


1. What Information Do We Collect?

1.1 Personal Information You Provide
In Short: We collect personal information that you provide to us.
When you create an account, place an order, participate in promotions, or contact us, you may supply personal data such as your name, email address, phone number, shipping address, username, and password. Please ensure all information you provide is accurate, complete, and up-to-date.

1.2 Information Automatically Collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our Website.

When you visit or use our Website, we automatically collect technical and usage data—such as your IP address, browser type, operating system, device model, log files (pages viewed, timestamps, feature usage), location data (via IP or GPS), and information gathered through cookies, web beacons, and similar technologies.

2. How Do We Use Your Information?

We process your personal data based on legitimate business interests, to fulfill contracts with you, to comply with legal obligations, and/or with your consent, for purposes including but not limited to:
● Account Setup and Authentication
To facilitate the creation of your account and log-in process, including if you choose to link your account with third-party platforms (e.g., Google or Facebook), based on our contract with you.
● Testimonials
With your consent, we may publish your testimonials on our Website, which may include your name and other personal details. You can request to update or remove your testimonial at any time by contacting us at support@itead.cc.
● Feedback and User Engagement
To request feedback and engage with you about your experience using our Services.
● User-to-User Communication
To enable communications between users, where applicable and with user consent.
● Account Management
To manage and maintain your user account, including resolving issues and providing support.
● Administrative Messages
To send important information related to your account, transactions, updates to our terms, or changes to our services.
● Security and Fraud Prevention
To maintain the security and integrity of our Website, including monitoring for fraudulent or suspicious activity.
● Legal Compliance and Enforcement
To comply with legal obligations or respond to lawful requests (e.g., subpoenas) and to enforce our terms and policies.
● Order Processing
To process and fulfill your orders, including payments, shipping, returns, and exchanges.
● Promotions and Contests
To administer contests, promotions, and sweepstakes in which you voluntarily participate.
● Service Delivery
To deliver the products or services you request and manage related transactions.
● Customer Support
To provide technical support, respond to inquiries, and resolve user issues.
Marketing and Communications
With your consent, we or our authorized partners may send you marketing materials or promotional communications based on your preferences. You may opt out at any time (see "What Are Your Privacy Rights"below).
● Personalized Advertising
To deliver targeted ads and personalized content based on your interests or location, and to measure their performance. This may involve third-party advertising partners.
● Business Analytics and Improvement
To conduct internal analysis, monitor usage trends, evaluate our marketing efforts, and improve our Website, products, and services. Where possible, this is done using anonymized or aggregated data.

3. Will Your Information Be Shared With Anyone?

We only share your personal information in the limited circumstances outlined below — with your consent, to comply with legal obligations, to provide services, to protect your rights, or to fulfill our legitimate business objectives.

We may process or disclose your personal information based on the following legal grounds:

· Consent: We may share your data if you have given us your explicit consent for a specific purpose.

· Legitimate Interests: We may process or share your data when it is reasonably necessary to pursue our legitimate business interests.

· Performance of a Contract: We may process your data to fulfill a contract we have with you.

· Legal Obligations: We may disclose your data if required to comply with applicable laws, regulations, governmental requests, court orders, or legal processes.

· Vital Interests: We may disclose your information to investigate, prevent, or act against violations of our policies, suspected fraud, threats to personal safety, illegal activities, or as evidence in legal disputes.We may also share your personal information in the following scenarios:

· Business Transfers: In connection with any merger, sale of assets, financing, or acquisition of all or part of our business, your information may be shared or transferred as part of the due diligence or final transaction.

· Third-Party Vendors and Service Providers: We work with trusted third-party vendors,contractors, and service providers who assist us in delivering our services. This includes:

o Payment processors
o Hosting providers
o Customer service tools
o Email delivery systems
o Marketing and analytics platforms

These third parties are only granted access to your personal information to the extent necessary to perform their tasks on our behalf and are contractually bound to maintain its confidentiality and security. They are not permitted to use or disclose your data for any other purpose.

· Tracking and Analytics Tools: We may allow certain authorized partners to use cookies, pixels, or similar tracking technologies on our Website to collect information about how users interact with our services over time. This helps us understand user behavior, improve our content and functionality, and deliver more relevant experiences. Any such processing is subject to applicable data protection laws and user consent when required.

· Affiliates: We may share your information with our affiliated entities, including our parent company, subsidiaries, joint ventures, or other companies under common control.These affiliates are required to comply with this Privacy Policy.

· Business Partners: In some cases, we may share your information with select business partners to offer you certain co-branded services, promotions, or integrated features. Such sharing will occur only where necessary and with appropriate safeguardsin place.

4. Do We Use Cookies And Other Tracking Technologies?

We may use cookies, web beacons, pixels, and other tracking technologies to collect and store information when you interact with our Website or Services. These technologies help us better understand user behavior, improve the functionality of our Website, and tailor our marketing efforts.

What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They serve various purposes, such as:

· Essential Cookies: Required for the basic operation of the Website (e.g., to log in, maintain sessions, or complete transactions).

· Performance and Analytics Cookies: Help us measure how users interact with our Website and identify areas for improvement.

· Functionality Cookies: Remember your preferences and enhance functionality, such as language or region settings.

· Advertising and Targeting Cookies: Used to deliver relevant ads based on your interests and browsing behavior.

How Do We Use These Technologies?

We may use tracking technologies to:

· Recognize you when you return to our Website

· Understand how you navigate and use our Services

· Measure the effectiveness of marketing campaigns

· Deliver personalized content and advertisements in collaboration with third-party marketing partners

Your Cookie Choices

Most web browsers are set to accept cookies by default. You can choose to set your browser to remove or reject cookies, but doing so may affect the availability and functionality of the Website.

Where required by law, we will ask for your explicit consent before placing non-essential cookies on your device. You can manage your cookie preferences at any time through our cookie banner or settings panel (if available).

5. How Long Do We Keep Your Information?

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We will retain your personal information for the minimum period needed to:

· Provide Services; Support: Complete the transaction or performance of the contract under which the data was collected (e.g., account management, order fulfillment).

· Legal Compliance: Meet our legal, tax, accounting, or regulatory obligations (e.g.,financial record-keeping, tax audits).

· Legitimate Business Interests: Pursue legitimate business objectives such as fraud prevention, dispute resolution, or enforcing our agreements and policies.

Standard Retention Period:
· No purpose in this Privacy Policy requires us to keep your personal information for more than 2 years after the relevant transaction or interaction ends, unless a longer retention period is mandated or permitted by applicable law.

End of Retention:
· Once your personal information is no longer required for any of the above purposes, we will either delete or anonymize such information or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. Controls For Do-Not-Track Features

At present, there is no uniform industry standard for Do-Not-Track ("DNT") signals. We do not respond to DNT signals, but will update this Policy if standards evolve or become mandatory.

7.How Can You Review, Update, Or Delete The Data We Collect From You?

Depending on your location and applicable data protection laws, you may have the right to access, correct, update, or request deletion of the personal information we have collected about you.
To request to review, update, or delete your personal information, please submit a request form by clicking here. We will respond to your request within 30 days.

8. How Can You Contact Us?

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact:

· Email: support@sonoff.tech
· Postal Address:
SONOFF Technologies Co., Ltd.
3F & 6F, Building A, No. 663, Bulong Road, Dafapu Community, Bantian Street, Longgang District, Shenzhen City, Guangdong Province 518000, China